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1st Inf. Div. picked to portray new Army Strong slogan

By SPC Nathaniel Smith | 1st Infantry Division | May 04, 2007

Some Fort Riley Soldiers experienced the glitz and glitter of Tinsel Town firsthand without leaving Kansas. They took part in the majority of the filming for the new Army ad campaign done on post Sept. 25 to Oct. 5.

HSI Productions, Radical Media and still photographer Ami Vitalie filmed the new Army television, Internet and print advertisements scheduled to be released nationwide Nov. 9.The new Army Strong campaign slogan is intended to convey the inner strength the Army instills in each of its Soldiers. Soldiers of the 1st Infantry Division were chosen by high-ranking Army officials to showcase that strength to the world via the new ad campaign.

Army Strong is meant to portray the strength personified by every U.S. Army Soldier past, present and future, said Lt. Col. Christian Kubik, 1st Inf. Div. public affairs officer. It is a commitment to serve and an opportunity to transform young Americans into powerful individuals who are mentally, emotionally and physically capable of facing any adversity that comes their way, he explained.

The two Hollywood production companies worked with Big Red One Soldiers on a daily basis during the filming and production. Sgt. James Jamerson, a radio operator assigned to Headquarters and Headquarters Company, 4th Infantry Brigade Combat Team, said he was excited to have the opportunity to participate in the campaign.

It was a good experience for me, and I really enjoyed it, he said. Someday somebody might see the ad, and itll inspire them to join the Army.Jamerson said he found it interesting to see the film crews in action, and the film crews said they felt the same way about the Soldiers.

Its nice to work with a group that knows what theyre doing, said Ian Callum, second assistant director with HSI Productions. Usually, when we work with this many people, we just dont have the plans in place, but its been easy to move things here.Before the crews came to Fort Riley, they received sketches of what the advertisements contained.

I got a picture of the story boards and saw that wed be working with the troops, playing with helicopters and Humvees, Callum said. I was just excited to be out here and be a part of it, to get to see the Army up close and personal.

While he was excited to work on this project, Callum said he knew there would be problems with organizing as many people as the endeavor would require, but he said the shoot went well.

The crew worked many long hours supporting the daunting task of logistically coordinating all aspects of the two-week production the Soldiers, weapons, helicopters and Humvees as well as the cameras, lighting and other production equipment, Callum said. Shoot coordination goes very well

Despite this logistical nightmare, Callum said the coordination between the Army and HSI Productions went very well.

Its been a really good experience, and were all getting along very well, Callum said about the Fort Riley part of the Army Strong production.

At Fort Riley, this strength manifests itself not only in our Soldiers, but in our family members and our civilian work force as well. Kubik said. Everyday our community stands together to accomplish our mission.

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