Frequently Asked Questions
Frequently Asked Questions
Q: Why did the 1st Infantry Division and Fort Riley institute this engagement initiative?
A: The Commanding General chose this initiative because it is the responsibility of the leaders of the 1st Infantry Division and Fort Riley to keep our fellow citizens informed as to who we are and what we are doing both here in the Central Flint Hills Region and overseas. Our leaders' personal experiences and background lend great credibility to the sacrifices of those we lead.
Q: Why is the 1+1+1 initiative important?
A: The 1+1+1 Program represents a formal acknowledgement by the 1ID and Fort Riley the critical role leaders play in telling the Army and Big Red One story. It ties uniformed and civilian leaders together in the effort. It also directly ties communication efforts to the advancement of the mission.
Q: What is expected of Leaders?
A: The Commanding General expects leaders to participate each quarter in one "outreach" event, one commercial news media interview, and one internally directed news media interview.
Q: What form may the "outreach" event take?
A: An outreach events is typically an engagement with non-military audiences and may include speeches to civic groups, academic forums or engagements with civic leaders or key influencers.
Q. What form may the commercial news media interview take?
A: The commercial news media interview may appear in print articles, broadcast video or radio programs or civilian Website mentions.
Q. What form may the internally directed news media engagement take?
A: The news media engagement for internal use can be an interview for The 1st Infantry Division Post, DUTY FIRST Magazine, RILEY-TV or on the command Website.
Q: Can one engagement qualify for more than one category?
A: A single engagement may fulfill more than one of the three types of categories being tracked. For example, a public speech to a community organization could include an interview and resultant article; in that case it counts as a direct public encounter and commercial media interview. If this engagement also results in a command information product, it counts for this requirement as well.
Q: Is this an initiative for leaders stateside or are all leaders, even those deployed in a combat zone, expected to engage through this initiative?
A: This initiative is limited to leaders identified on the attached list. All other leaders are encouraged to share their 1+1+1 accomplishments and successes.
Q: Who is the primary conduit for arranging these engagements for leaders?
A: Leaders have assigned Brigade Public Affairs Officers (PAOs), those PAOs will have primary staff responsibility for program coordination. For those agencies or units without an assigned PAO, it is recommended that the unit assign an officer or senior NCO in its S3 staff coordination duties. This individual may also be the unit public affairs representative.
Q: What are some examples of programs leaders can use to execute their support of this initiative?
A: Programs may include article placement in non-traditional periodicals; participation in military association events and conferences; continuous media engagements; editorial board meetings; regular dinners/lunches/breakfasts or staff rides with key influencers, such as business leaders and civic leaders, speakers bureau events and trip enhancements, such as adding outreach events to scheduled trips to maximize the trip's value.
Q: What is the purpose of participating in these various programs?
A: Leadership articles increase the understanding of the 1st Infantry Division and Fort Riley by non-traditional audiences and help maintain support for and understanding of our mission. Participation in military association events strengthen the bonds with veterans and partners. Frequent meetings with all media formats will assist in raising awareness and increasing understanding of the Army, the BRO and Fort Riley resulting in greater public support. Small, informal, off the record meal engagements with key influencers provide informal settings for relationship building. Community visits to training events provide informal settings for relationship building among leaders and influencers and highlights the transferability of military knowledge and experience to the civilian job market. Personal engagements between business leaders and Soldiers provide opportunities for relationship building and a better understanding of the Army. Leadership speaking opportunities at universities and other research organizations can increase understanding of the Army. Adding outreach events, such as lunches or meetings with business leaders, civic groups or ROTC units help achieve outreach objectives by maintaining public support for the Army the BRO and Fort Riley.
Q: What resources are available to leaders for their engagements?
A; The 1st Infantry Division and Fort Riley Communication Guide is available here: http://www.riley.army.mil/leader_engagement The guide provides information on various 1st Infantry Division and Fort Riley issues.
Q: What are some types of audiences leaders should engage?
A: Business leaders, non-profit organization leaders, academia, civic leaders, veterans, the general public and news media representatives are types of audiences it is useful to engage.
Q: What are some of the initiatives leaders can discuss with these various audiences?
A: While initiatives evolve over time, some current areas include on-going operations, ARFORGEN, reinforcing Soldiers as the centerpiece of the Army, training Soldiers, enhancing combat training facilities, growing adaptive leaders, equipping Soldiers, recruiting and retaining the All-Volunteer Force, and caring for Soldiers and Families by improving housing, recreation, education, employment and health-care access for Soldiers and Families both on Fort Riley and in the surrounding communities.
Q: Whose responsibility is engaging 1st Infantry Division and Fort Riley messages and initiatives with the public?
A: It is the responsibility of all Soldiers and civilian employees to engage the public with 1st Infantry Division and Fort Riley messages and initiatives.
Q. How are leader engagements tracked?
A: Using the After Action Report on http://www.riley.army.mil/leader_engagement leaders will submit their reports through their brigade PAO to the division PAO. The division PAO is responsible for briefing the Commanding General each week on leader participation.
Q. Where are themes & messages for the 1st Infantry Division and Fort Riley?
A. The enduring themes and messages for the 1st Infantry Division can be accessed through http://www.riley.army.mil/leader_engagement where you will be directed to the 1st Infantry Division SharePoint PAO section.
Q. If a leader attends a function and does not speak, does he get credit for an engagement?
A. The intent of the 1+1+1 program is to facilitate leader engagement. That implies an active and vocal role. At this point, rely on your good judgment as to whether it meets the criteria for a good 1+1+1 engagement.
Q. If a story is done and/or picture taken and sent to a news organization and doesn't run, does that count as an engagement?
A. Again, use your best judgment. For instance, your leader may appear before an editorial board. That is an engagement but it may not result in a news article. But disclose in your AAR remarks that an article on the engagement did not run.
Points of contact: 1st Infantry Division PAO 239-2253 or firstname.lastname@example.org